Dec

1

Tapping and tagging world wide networks

Filed Under Marketing, Tech | 3,101 Comments

This year, B(oNE) is utilizing the photo-social networking site Flickr to host and share all B(oNE) related photo content. By hosting photos at Flickr, and then pulling them dynamically into the B(oNE) website, we create an instant virtual bridge for people to cross over, spreading the word of B(oNE) as far as possible.

From a back-end perspective, Flickr is just one many services that enables content to be tagged, categorized and shared easily. All of these said things, enable search engines and web surfers to find B(oNE) more easily, and enables us to track all sorts of useful data.

An example may be to track website hits before a printed piece goes in the mail, and then track the hits a few days after the mail has been received. If the hits show an increase, then the printed collateral has been received, and those people are following up, just by visiting the site.

Overall, this ROI (return on investment) data shows that people are out there, looking and wanting to know more about B(oNE).