Firm: Arnold
Address: 101 Huntington Avenue, Boston, MA
Phone: 617.587.8657
Web: arn.com

Project: Truth Gear
Client: American Legacy Foundation/Truth
Designers: Adam Larson, Chris Valencius
Illustrators: Justin Fines, Dan Funderburgh, Fuse Green, Adam Larson
Copywriters: Marc Einhorn, Adam Larson

Why was it not just lucky that this piece achieved its aims?
The Truth Gear is designed with its target audience specifically in mind. A lot of time and research go into developing these items to insure that they are fashionable and desirable but also that they effectively communicate the Truth campaign's core message.