Firm: Continuum
Address: 1220 Washington Street, West Newton, MA
Phone: 617.969.5400
Web: dcontinuum.com

Project: Continuum Rebrand
Client: Continuum
Art Director: Matthew Carlson
Designers: Peg MacMaster, Chiranit Prateepasen
Copywriter: Dean Whitney
Typefaces: Stainless, Klavika, Swift
Printer: Millennium Graphics
Paper: Mohawk Superfine

Why was it not just lucky that this piece achieved its aims?
Continuum is an innovation consultancy that creates strategies, products, services, and brand experiences. We work with business leaders to recognize opportunities, identify the right idea, and make it a reality in the marketplace to deliver real results. When our company was founded in 1983, it was called Design Continuum. The business has changed in recent years and the "design" label no longer represents the totality of our services. We still embrace and challenge the Continuum perspective. The continuum of ideas. The continuum of the development process. The continuum of the consumer experience.