Firm: Rebecca King Design
Address: 51 Hale Street #1, Beverly, MA
Phone: 617.417.4199

Project: Rattle Logotype
Client: Rattle Advertising
Art Director: Becky King
Designer: Becky King
Printer: Cricket Press

Why was it not just lucky that this piece achieved its aims?
The agency's promise to provide clients with creative thinking that will shake up the marketplace is carried through in the design of the signature "r" and the vibrant color palette. The rebranding gave Rattle a new, spiced up identity with a cleaner look and feel than the previous system. The system was also tested and we reviewed alternative concepts with a cross-section of clients/prospects.