Firm: Moore Moscowitz
Address: 23 Sumner Road #3, Brookline, MA
Phone: 617.731.7783
Web: mooremoscowitz.com

Project: Secret Garden Identity
Client: Siobhan Carew
Designer: Jan Moscowitz
Illustrator: Susy Pilgrim Waters
Typeface: LoveLetter
Printer: Em Letterpress
Paper: Gilbert ESSE

Why was it not just lucky that this piece achieved its aims?
Three reasons: Siobhan Carew, visionary and owner of Pomodoro and Matt Murphy's Pub; Susy Pilgrim Waters, award-winning English illustrator, painter, and textile designer; and Jan Moscowitz, designer, typographer and hand-holder.

It had nothing to do with luck; it was perfectionism, perseverance, and patience, times 3.