Firm: Roycroft Design
Address: 7 Faneuil Hall Marketplace, 4th Floor, Boston, MA
Phone: 617.720.4506
Web: roycroftdesign.com

Project: roycroftdesign.com
Client: Roycroft Design (self promotion)
Art Director: Jennifer Roycroft
Designers: Mario Franic, Jennifer Roycroft

Why was it not just lucky that this piece achieved its aims?
A design objective was set before the design process began, which was to effectively and clearly display Roycroft's portfolio in an interesting yet easy to navigate fashion.