Firm: Uturn Design
Address: 35 Otis Street, Newton, MA
Phone: 617.630.5200
Web: uturndesign.com

Project: Back Bay Shutter Co. Brand Campaign
Client: Back Bay Shutter Co.
Art Director: Stephanie Zelman
Designer: Stephanie Zelman
Copywriter: Toni Friedman
Photographer: Carolyn Ross
Typefaces: Mantinia, Sabon
Printer: Artco, Boston Color Graphics
Paper: Montauk (brochures, postcard)

Why was it not just lucky that this piece achieved its aims?
A smart creative strategy. Back Bay Shutter Company is made up of "neurotic perfectionists" who are totally passionate about their craft. This concise core message distinguishes BBS from their competitors. My client consistently receives positive feedback from their humorous and clean ads, and this brand campaign has helped grow their business. That ain't luck!