Firm: Arnold
Address: 101 Huntington Avenue, Boston, MA
Phone: 617.587.8657
Web: arnoldworldwide.com

Project: Timberland's 10061 website (10061.com)
Client: Timberland
Art Directors: Colin Jeffery, John Kisselhorst, Paulo Lopez
Designers: Paulo Lopez, Sara Rodriguez
Copywriter: Chris Carl

Why was it not just lucky that this piece achieved its aims?
A lot of people put a lot of thought into it, and then went out and did it. Luck is never a product of hard work and determination.